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SeneGence Taps Anita Krpata As New Chief Commercial Officer

Brings over 20 years of experience in results-driven business, marketing and sales strategies.

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By: Melissa Meisel

Joni Rogers-Kante, founder & CEO of SeneGence, has appointed Anita Krpata the new Chief Commercial Officer (CCO) of the company.

Krpata brings a “wealth of experience” to SeneGence in taking companies to new heights utilizing results-driven business, marketing and sales strategies. With over 20 years’ experience in corporate strategy, sales, marketing and customer experience, she has helped advance several well-known consumer brands, such as Stella & Dot, Tyra Beauty, Lilly Lashes and Luminess, through direct sales, direct-to-consumer and ecommerce strategies.
 
“We are delighted to welcome Anita to the SeneGence family,” said Rogers-Kante. “She is the perfect candidate to join our executive team leading our sales & marketing strategies as we continue our global expansion in 2022 and beyond.”
 
“This is a wonderful opportunity and I’m thrilled to work with Joni and the SeneGence team,” said Krpata. “Over the last 23 years Joni has built an incredible rocket-ship business grounded in the fundamentals of exceptional, innovative and disruptive products, core sales philosophies, and a loving and inclusive culture.  This is the foundation of any successful business and I’m honored to be part of the next phase of growth.”

 

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